Learn how you can create click-worthy pin designs to grow your audience, drive traffic to your site and increase conversion.
Pinterest is a visual search engine so you would want to make sure that your ideas are represented by pins that are engaging, eye-catching and converts!
So how do you exactly create pin designs that get click-throughs and drive traffic?
Consider this your ultimate and step-by-step guide to creating pin designs that convert!
1. Use the Right Pin Dimensions
According to Pinterest best practices, the recommended aspect ratio of a pin is 2:3 (1000 x 1500 pixels). This is the preferred ratio in order for your pin to stand out in people’s feed. Using other ratios may cause your Pin to truncate, or may negatively impact performance.
2. Use high-quality image
This one’s pretty obvious. Since Pinterest is a visual search engine, using a high quality image is crucial in setting your pin designs for conversion. Use images that actually pertain to what you are talking about in your post. You can use free stock photos from Pexels, Pixabay and Unsplash.
For product pins, make sure to flex your amazing product photos.
3. Use Click-Worthy Pin Titles
Include text overlays on your pin. This is the copy that goes on your Pin image to make it stand out. Always make sure to use readable fonts and keep your copy concise and easy to read on mobile. Just include 3-4 words explaining what your content is all about and make your audience feel curious so they would want to click your pin!
4. Include a Call-to-Action!
Include a strong and strategic calls-to-action (CTAs) to guide your audience on what’s the next steps they need to take. You can include CTAS such as “Read More”, “Learn More”, “Shop Now” and many more.
5. Check your Link
This is what I love about Pinterest! Once users click your pins, they will be directed to your site making it great for driving traffic and sales. So make sure to include the destination link to your content to make it easy for people to find you. You can add URLs to a standard pin and video pins but not on story pins as of now.
I personally use Canva in creating pins. You don’t have to be a designer to use it. There are also a lot of templates on Canva to start with. The free version of Canva gives you access to a lot of design features but you can always upgrade to the pro version using this link and try Canva Pro for 30 days.
Ready to take your Pinterest game to the next level? Check out my services here.